Avani Solutions & Fast Charger announce strategic hospitality partnership

Avani Solutions announces today a new strategic partnership with Fast Charger UK naming Avani the approved Hospitality Partner and Distributor, for the United Kingdom. The partnership will see Avani introduce Fast Charger UKs rapid phone/device charging stations to pubs, bars and restaurants nationwide – giving operators a new, low maintenance revenue stream whilst improving the consumer experience.

With British adults spending over 7.5 hours a day on screens* and more than 90%** of Gen Z and Millennials using their phones while socialising – access to reliable phone/device charging has become an increasingly important in-venue amenity.

Fast Charger UK’s business model allows venues to earn revenue each time a customer rents a power bank, creating incremental income without requiring additional staffing or operational complexity.

Beyond direct rental revenue, the technology is designed to positively impact consumer dwell time in venues and drive footfall. Industry data consistently shows that dwell time correlates with increased spend per head, whilst convenience-led amenities influence venue choice, particularly amongst younger demographics†.

Michael Harper, Field Services Director, Avani Solutions:

“We’ve always been focused on one thing — unlocking profit for operators. That means improving efficiency, reducing waste, and protecting every pint that goes across the bar. Now, as distributors for Fast Charger, we’re adding something new: a direct revenue stream for venues. Today’s leisure guests expect connectivity as standard. If they can’t charge, they disengage. It’s that simple. This partnership allows operators to meet that expectation and generate incremental income at the same time. It’s a win-win.”

Mergen Mandzhiev, Co-Founder, Fast Charger UK:

“Charging is no longer a convenience – it’s infrastructure. In today’s margin-sensitive hospitality market, operators are prioritising solutions that enhance the guest experience while delivering measurable commercial return. Fast Charger was built with that economic discipline in mind. Our model enables venues to increase dwell time, unlock incremental yield per visit and improve customer satisfaction – without adding operational burden or capital expenditure.

With a growing national user base engaging across our network each month, we are developing scalable, in-venue infrastructure that supports both revenue generation and long-term customer engagement. Avani’s operational footprint and trusted relationships across the licensed trade make them the ideal partner to deploy that infrastructure across UK hospitality.”

The rollout of Fast Charger stations is now underway with Avani Solutions facilitating hospitality installs nationwide. Please discover more about Fast Charger and how this benefits your business please visit our Fast Charger page.

If you would like Fast Charger in your venue(s) please call Avani on 01638 563 237.

*The Institute of Practitioners in Advertising: The IPA Insight report ‘The 2025 Christmas Consumer’
**Heineken commissioned survey of 4,000 Gen Z and Millennial Smartphone users of legal drinking age (2,000 UK, and 2,000 USA). Conducted by OnePoll, March 2024. Data can be separated into just UK/US/Gen Z/Millennial demographics if required.
† Pub and Bar Magazine, Feb 2025