Cycle Cuba
The Hospitality Rides Challenge 2026 takes place in April – Riders face a challenging route from the Bay of Pigs to Santa Maria.
The Cuba Challenge
This years’ challenge brings a 400 km ride across Cuba starting from the Bay of Pigs to Santa Maria. The route will be completed mainly off-road over 5 days, and features elevation changes of up to 1,500m per day. Cuba’s weather brings a further challenge, with humid climates and average daily temperatures between 29 and 31°C (84–88°F).
The challenge would be no mean feat for accomplished athletes or cyclists, but team riders are neither – They are all hospitality sector professionals wanting to make a difference by raising vital funds for charities that operate in and support the sector.
Who we’re Supporting
Licensed Trade Charity
The Licensed Trade Charity has been supporting people in the licensed hospitality industry since 1793. For over two centuries, the charity has stood beside pub, bar and brewery workers through some of life’s toughest moments.
It’s estimated that around 250,000 people in the industry could be in need of support at any given time and with your financial support the LTC is able to offer free, confidential support, practical advice and urgent financial guidance. Their team is focused on stopping small issues becoming big problems, offering a listening ear and practical solutions through a dedicated helpline – They offer help, hope and a way forward.
Only A Pavement Away
Only A Pavement Away was founded in 2018 by hospitality industry leaders who believed everyone deserves a second chance. Created in response to the UK’s growing homelessness crisis, the charity connects employers with people facing tough life challenges.
The charity supports those facing homelessness, prison leavers, veterans struggling to adapt to civilian life and those held back by barriers beyond their control. The charity provides support such as funding training, placing people into long-term hospitality sector roles and offering financial support for essentials like rent and travel – helping individuals rebuild their lives whilst strengthening the hospitality industry and easing pressure on public services.
If you would like to help us support these charities and the valuable work they complete please visit Amanda’s Just Giving page.
Fast Charger
Fast Charger delivers value to the hospitality sector – because when phones die, guests leave.
Through it’s intuitive mobile app, fast charger offers seamless mobile device charging to consumers in your venues. In today’s connected world, a dead phone isn’t just an inconvenience – it’s a deal-breaker for your guests, dead phones lead to early exits, shorter dwell time, and lost revenue for your venue.
Free installation – Compact Fast Charger power bank station installed in your venue at zero cost
Guest self-service – Customers self-serve via our app, no staff administration required
Simple operations – Plug in, switch on, and watch the extra spend as guests stay longer.
Footprint
Footprint is the UK’s leading sustainability and ESG expert within the food and drink industry.
Footprint provides knowledge, insights and practical support to aid businesses in tackling complex ESG challenges.
Gold sponsor package available
To discuss sponsorship, please call 01638 563237.
We thank our customers, suppliers and industry partners for their continued support and sponsorship.
